KNOXVILLE—Ackermann PR has won five new accounts in three weeks, with assignments from National Book Warehouse, Commercial and Investment Properties, Barber & McMurry, Great Smoky Mountain Heritage Center, and Don Ferguson Productions.
“The important thing is that we’re adding clients, not replacing them,” said Cathy Ackermann, president and CEO. “This year, our client retention rates remain above 90 percent, which includes clients who came to us originally for one-time projects and then came back for more. I think this is a real testament to our mantra of going the extra mile for clients.”
National Book Warehouse hired Ackermann to boost public awareness of its new and existing discount bookstores across the country. Ackermann PR was already working with the company’s book market division and was awarded the account based on the firm’s track record of service and results.
Commercial and Investment Properties’ newest mixed-use development project in East Tennessee features office and retail space in a prime location off of Interstate 40. Ackermann PR will design and produce collateral material and assist with the overall marketing and promotional strategy for this multi-million dollar project.
Barber & McMurry, Tennessee’s oldest full-service architectural firm, selected Ackermann as agency of record for ongoing communication services and strategic counsel.
Great Smoky Mountain Heritage Center, Tennessee’s newest center of pioneer and Native American culture, selected Ackermann to help devise its private funding strategy and create marketing materials.
Don Ferguson Productions tapped Ackermann PR to promote its underwater GPS-enhanced travel films of the Florida Keys’ coral reefs, shipwrecks and wildlife.