CAMPBELL, CA—High tech public relations specialist Walt & Company has been selected by Adaptec, a global leader in storage solutions, as its public relations agency of record. Adaptec provides storage solutions that move, manage, and protect critical data and digital content.
“The dynamics driving the data storage markets are changing faster than ever and Adaptec needed a high tech PR agency partner that could leverage this evolving environment to our advantage,” says Suresh Panikar, director of worldwide marketing at Adaptec. "After meeting with several other PR agencies, we selected Walt & Company because of its strategic insight and creative flair, significant domain experience and industry contacts, and its success in wide range of new media markets.”
Founded in 1991, Walt & Company provides strategic public relations services to companies marketing technology-based products and services.