NEW YORK—Porter Novelli has hired Marian Salzman, one of the advertising industry’s best-known trend spotters and branding experts, as chief marketing officer. In a newly created position, Salzman will be responsible for driving the agency’s brand planning and positioning, overseeing all brand communication and business development, and creating and executing thought leadership and reputation management programs.
“Marian’s proven expertise in brand-building is exactly what our organization needs to help tell its story,” said Gary Stockman, the agency’s chief executive officer. “Her proven expertise in analyzing and acting on trends in marketing and communications will benefit both Porter Novelli and its clients…. There is a fundamental shift taking place in marketing communications, one in which influence is increasingly achieved through conversations with stakeholders rather than by brute force. Promoting this concept of ‘intelligent influence’ will be a major focus of Marian’s efforts at the agency.”
Salzman will join Porter Novelli next month from JWT Worldwide, where she has served as executive vice president and chief marketing officer, charged with leading global business development and overseeing the company’s public relations resources. Prior to joining JWT in 2005, Salzman spent four years as executive vice president, chief strategy officer for Euro RSCG Worldwide. She served as president of Young & Rubicam’s global think tank, Intelligence Factory, beginning in 1997.
When TBWA and Chiat/Day merged in 1995, Salzman took on the role of worldwide director of TBWA International’s Department of the Future, based in Amsterdam, having served previously as director of consumer insights and emerging media at Chiat/Day and as president of Jay Chiat’s research and strategy boutiques.
Salzman founded Cyberdialogue—the world’s first online market research company—in the early 1990s when she was in her early 30s.