NEW YORK—Former CNN senior business correspondent Allan Chernoff has joined Fleishman-Hillard as a strategic business media counselor. He will be based in New York and report to Steve Naru, who leads Fleishman-Hillard’s global business media team. Chernoff has more than 25 years of experience as a broadcast journalist working for top-tier outlets such as FNN, CNNfn, CNBC, CNN, and CNNMoney.
NEW YORK—MWW Group has added four new hires to Dialogue Digital, the agency's digital marketing, social media, and visual branding practice. Greg Tedesco joins as senior digital strategist having previously worked as social media strategist at Porter Novelli and before that at Weber Shandwick. Daisy Matias, also senior digital strategist, previously served as the first social media and digital PR strategist for Reader's Digest. Tim Baker, senior digital strategist, was previously vice president of digital strategies at FTI Consulting. And Arielle Jones, associate digital analyst, previously worked in the design and digital and corporate communications practices at Financial Dynamics.
NEW YORK—Ogilvy Public Relations Worldwide has named Alan Kercinik as executive vice president in its strategy and planning group. Kercinik joins Ogilvy PR from Weber Shandwick, where he served as executive vice president and director of engagement, North America. He also oversaw the agency's engagement with Mars Chocolate North America as the account's client relationship leader. Previously, Kercinik held senior level positions with PR 21 (now Zeno Group) and Frankel (now Arc Worldwide).
LONDON—Jon Cunningham has joined MSLGroup as senior vice president, personal care, in the firm’s New York office. He will oversee the global P&G Oral Care business and will report to Katie McCue, SVP and global account director for the P&G oral care portfolio. Most recently, at Edelman, Cunningham oversaw the Microsoft Xbox global business and led work on the Unilever AXE brand in North America.
NEW YORK—Debbie Bookstaber, an online marketing expert and leading mom blogger, has been named acting social media director of Child’s Play Communications, which specializes in public relations for products and services targeted to moms. Bookstaber was most recently VP of strategy and business development at The JAR Group, where she was responsible for the launch of its affiliate marketing and social media programs. She will be joined by Tracy Aboudiwan as social media specialist. Aboudiwan has worked for public relations agencies including Burson-Marsteller’s London office and Susan Magrino Agency and M. Silver Associates in New York.
NEW YORK—Emanate has added Bruce Ginsberg as director, growth catalyst. Most recently, Ginsberg led business development for ClickFire Media, a digital media agency wholly owned and operated by Click 3X. Previously, he was senior vice president of business development for a number of agencies, including Ryan Partnership, EURO RSCG Impact, and US Concepts/CoActive Marketing.