CHARLOTTESVILLE—The Association for Investment Management and Research, the nonprofit organization that represents certified financial analysts, has retained the Chicago office of Citigate Communications as it prepared to launch a national campaign spotlighting the strict code of ethics to which certified analysts must adhere.
The association has been working with Citigate’s advertising agency for two years, and decided to integrate its communications as it launches the largest communications effort in its history and seeks to become a leading voice on issues relating to integrity and ethics of financial professionals in the wake of recent corporate scandals.
The group had previously worked with Fleishman-Hillard.
AIMR will run a 30-second television commercial—the first in the group’s history—on cable networks such as CNN and CNBC in Chicago, Los Angeles, New York, San Francisco and Washington D.C. The commercial is a video montage of 14 CFA charterholders from six countries reciting the AIMR Code of Ethics to which they pledge each year. “Imagine if every investment professional were that committed,” the commercial concludes.
The campaign will also feature three radio ads, and Thomas Bowman, AIMR’s president and CEO of AIMR, says there will be a follow-up print campaign.
“As a CFA charterholder—and as president of a global non-profit organization with a 40-year history of establishing and promulgating a rigorous Code of Ethics and Standards for the investment profession—I have been disheartened by the allegations and sickened by the evidences of professional misconduct and self-interest among those who should have placed the interests of investors above their own,” Bowman said.
“I am likewise dismayed that all investment professionals, including those who conduct their professional lives with the utmost integrity and focus on the best interests of the investor, are being painted with the same broad brush of suspicion. I fear that all of us in the profession have been tainted by the Wall Street scandals. We need to speak up and let people know that there are thousands upon thousands of investment professionals out there who uphold high ethical standards and conduct themselves with professionalism.”
Citigate will run the campaign out of its Chicago office.