Allison Buys West Coast Operations of Connors
Charting the future of public relations
Holmes Report
CEO

Allison Buys West Coast Operations of Connors

Connors Communications has sold its west coast operations to Scott Allison, who was previously president of Connors and head of its San Francisco and Los Angeles offices.

Paul Holmes

SAN FRANCISCO, November 7—Connors Communications, which established itself as a leader in Internet and consumer technology public relations during the dot-com boom, has sold its west coast operations to Scott Allison, who was previously president of Connors and head of its San Francisco and Los Angeles offices.
 
The deal, which agency founder and chief executive Connie Connors described as a “win-win” will leave Connors with two offices—New York and London—and a staff of around 30. About 25 former Connors are joining the new firm, Allison & Partners, and there will be no layoffs as a result of the spin off, Allison says.
 
“Scott felt it was time for him to do his own thing, and one of the things he wanted to do was to expand into areas outside the consumer technology space, which we didn’t necessarily want to do,” says Connors. “By doing it this way, we didn’t have to lay any people off and we didn’t have to close any offices, and we can continue to work together when it’s appropriate.”
 
Connors says the two firms will share at least one client, medical technology company Biophan, and may work together on others in the future.
 
She adds that the two remaining offices are doing “great” but that she was not “living and breathing in Silicon Valley, and times like this demand that you be very close to your market.”
 
Allison, for his part, says he believes the time is right for a strategic, boutique agency that can provide effective and measurable public relations services to both start-up and established companies. He believes the senior management team at the new firm, which includes Los Angeles general manager Scott Pansky, vice president and business development Jay Clark, and director of media relations Jane Rockhorst, gives the new firm an edge.
 
“The senior management team of this company has invested in our firm and we look forward to steady growth in both our offices and intend to build the firm through a combination of organic growth and acquisitions,” says Allison. “Most of our people have at least 10 years experience in this business, which sets us apart from other firms where junior people do most of the account work.”
 
Clients of the new firm include MedicWare, Tibco, eUniverse, EXP Systems, ZipRealty, Media Revolution, ThinkBox, Logilent, Visto, and Lasershield. And Allison says the firm is already diversifying beyond its technology base, with a particular focus on healthcare and entertainment, where new project clients include Disney and Sony Pictures.
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