NEW YORK—Allison & Partners has launched a new brand innovation group and hired Billee Howard, who joins as managing director of the new practice. The BIG will operate a lab-type environment and, while headquartered in New York, will provide creative direction, strategic media innovation, brand development and corporate trend spotting to clients across all practice areas and geographies.
Howard joins Allison & Partners following thirteen years as executive vice president and managing director of Weber Shandwick's global strategic media group. In her new role, she will leverage the expertise she has developed working with brands such as Pepsi, Samsung and DreamWorks Animation to partner with Allison & Partners clients who are seeking new ways to transform the communications function from awareness driver to vehicle of innovative business performance enhancement.
According to Scott Allison, CEO, "As the world adopts multiple mediums and is influenced by an increasing number of communications channels, communicating with customers and meeting their needs become increasingly challenging. We believe public relations agencies have been slow to react to that challenge, and we've reached an inflection point where having a group dedicated to fostering innovation will provide our clients and our agency with significant competitive advantage."