SINGAPORE — Allison+Partners has opened an office in Singapore with an eye toward doubling its footprint in the growing Asia-Pac region over the next 12 months.
With offices already established in Beijing and Shanghai, Singapore will be Allison’s third operation in the Asia-Pac region. Currently, Asia-Pac takes in about $3 million and makes up about 10% of Allison’s overall revenues with 20 people in the market. The firm is eyeing further regional expansion next year, including the possibility of a Hong Kong office in Q1 2015.
“We intend to double headcount in Asia in the next 12 months and that includes opening in other parts of the region,” said Andy Hardie-Brown, co-founder and COO. “We expect faster growth in Asia-Pacific than the rest of the global economy for the medium term.”
The two-person Singapore office opened last month with one of the country’s largest malls Plaza Singapura as its first client. Allison also hired Serina Tan as VP and head of its Singapore office, charged with overseeing client service, growing the business and making Allison better known in that market.
“Singapore is a business hub and is the regional headquarters for a lot of multinationals,” Hardie-Brown said. “The goal is to have 10 people in that office in the short-term.”
Tan brings with her multiple dimensions of experience including strategic planning; corporate and issues work; and consumer marketing and digital media. Her client experience ranges the gamut from consumer sectors to professional services, including big names like HP, McDonald’s, LEGO and Reckitt-Benckiser.