AUSTIN—AMD, a global supplier of integrated circuits for the personal and networked computer and communications markets, has selected Waggener Edstrom to help support the introduction of its upcoming AMD Opteron and AMD Athlon processors based on Hammer technology. The Austin-based Waggener Edstrom team will drive awareness for the new microprocessors, expected to usher in an era of mainstream 64-bit computing.
Account manager John Taylor will spearhead the AMD account team, with additional support from veteran PR counselors throughout the agency. Waggener Edstrom will provide strategic support in the areas of executive speaker placement and global event planning and execution.
“We selected Waggener Edstrom based on its extensive experience in driving strategic PR campaigns for major global product launches,” said Karen Prairie, director of worldwide product public relations at AMD. “Waggener Edstrom is well-renowned in the industry and has executed some of the most high-profile product launches in technology. We look forward to tapping the company’s proven expertise and creativity for the launch of AMD’s upcoming microprocessors.”