CHICAGO—The American Lamb Board today has selected Golin/Harris International as its public relations partner to promote the benefits of American Lamb to consumers, retailers and food service professionals.
The American Lamb Board is a recently formed commodity group headquartered in Denver. The account will be managed out of the agency‘s Chicago office by senior vice president Patti Tobin.
According to Dan Borschke, executive director of the American Lamb Board, one factor in the decision was the firm’s “dedication to research-based strategy, coupled with creative implementation. We look forward to working with them on an integrated campaign designed to reinforce American Lamb as a delicious and versatile choice for the center of the plate.”
The American Lamb Board is the latest addition to Golin/Harris‘ growing roster of commodity clients, including Florida Department of Citrus, National Peanut Board, Cotton Council International and National Yogurt Association.