GAINESVILLE, FL—The University of Florida’s college of journalism and communications has named Andy Hopson, a public relations veteran with more than 30 years of agency experience, as the executive director of its new strategic communication agency.
According to Hopson, “The ambition is to build a nationally competitive agency led by professionals and staffed by students.”
Hopson has played key leadership roles at several nationally known agencies, including Ruder Finn, Burson-Marsteller, Publicis and Ogilvy, representing such companies as Nestle, Smucker’s, Southwest Airlines, Westin Hotels and the CDC. He served as president and COO of the EvansGroup from 1993 to 1998, and then in the same role with Publicis Dialog, launching its US operations after its acquisition of the EvansGroup.
Hopson currently operates Real Good Idea, a Chicago-based firm that counsels small and midsized companies seeking marketing and branding guidance, advertising and public relations. Most recently he served as president of Noble, a 40-year-old advertising and public relations agency with offices in Chicago and Springfield, Mo.