Anheuser-Busch Inbev’s Maarten Albarda on the threats posed by social media
Charting the future of public relations
Holmes Report
President/Editor-in-Chief

Anheuser-Busch Inbev’s Maarten Albarda on the threats posed by social media

Maarten Albarda became VP of global connections at Anheuser-Busch Inbev last year, when the two giant beer companies merged to create the largest player in the market. Albarda is in charge of comms across all customer touchpoints and, in the video below, outlines the new company’s social media strategy and plans for responding to any crises that may emerge.

Arun Sudhaman

View Style:

Load 3 More
comments powered by Disqus