Annie Chun's Taps Formula
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Annie Chun's Taps Formula

Annie Chun’s, a leading producer of all-natural, gourmet Pan-Asian foods, has retained Formula as its agency of record to generate national awareness and excitement for the brand and its simple, all-natural meal solutions.

Paul Holmes

SAN DIEGO—Annie Chun’s, a leading producer of all-natural, gourmet Pan-Asian foods, has retained Formula as its agency of record to generate national awareness and excitement for the brand and its simple, all-natural meal solutions and inspire consumers to become Asian home chefs.

 

Formula will launch a multi-tiered PR and integrated marketing program that is designed to educate high-profile influencers and print, broadcast and online media about Annie Chun’s full line of signature artisan sauces and specialty foods, including Noodles, Asian Meal Starters, Noodle Bowls, Soup Bowls, Noodle Express, Sauces, Sushi Wraps, Rice Express, Organic Potstickers, All-Natural Mini Wontons, and Seaweed Snacks.  The program also includes a social networking campaign designed to engage consumers and generate conversations.

 

The account will be managed by the national boutique agency’s consumer division located in San Diego, and will join Formula’s existing portfolio of national food brands including Kashi, Bear Naked,  popchips, Stretch Island Fruit Company, Tribe Hummus, Metromint, and Honest Tea. 

 

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