SAN FRANCISCO—Technology public relations specialist Applied Communications has named three new executives to its management team: Forrest Anderson as vice president of research and analytics; Jim Hock as director of technology policy communications; and Dan Enright as vice president of marketing and business development.
According to agency president Alan Kelly, all three will focus on Applied’s expansion into new markets and the continued development and marketing of the firm’s public relations, planning and positioning, and analytics offerings.
Anderson, a veteran of research positions at Burson-Marsteller and Golin/Harris, will oversee Applied’s communications research division. His clients have included world-class organizations such as Michelin, Walt Disney, Boy Scouts of America and PricewaterhouseCoopers and he currently serves on the evaluation and measurement commission of the Institute for Public Relations Research and Education.
Hock joins Applied’s growing policy communications team and will support the firm’s clients from Washington, D.C., responsible for recognizing and driving opportunities for them to participate in critical policy discussions. Hock served as Senator Dianne Feinstein’s (D-Cal.) press secretary from 1998 to 2002, following two years as her deputy press secretary.
As Applied’s first vice president of marketing and business development, Enright will spearhead the firm’s continued growth. An expert in innovative guerilla and multimedia marketing tactics, Enright has launched new brands and products at Zoom Systems, penetrated international markets with TLT, and developed channel programs at Docent.