Arbella Selects Rasky Baerlein as Agency of Record
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Arbella Selects Rasky Baerlein as Agency of Record

Rasky Baerlein Strategic Communications has been named communications agency of record by Arbella Insurance Group, a leading property and casualty insurance providers in Massachusetts.

Paul Holmes

BOSTON—Rasky Baerlein Strategic Communications has been named communications agency of record by Arbella Insurance Group, a leading property and casualty insurance providers in Massachusetts. Rasky Baerlein will lead Arbella’s corporate communications efforts and provide support in corporate positioning, including branding efforts, messaging, public relations and corporate social responsibility strategy as the company prepares for a new era of managed competition.

Rasky Baerlein and Arbella Insurance Group first partnered in 2005, when a coalition of domestic insurers, of which Arbella was a member, hired Rasky Baerlein to lead their effort against Governor Romney’s plan to deregulate the Massachusetts auto insurance market. During that campaign, Rasky Baerlein led a communications campaign to support an aggressive lobbying effort with a multi-million dollar TV, newspaper and radio advertising campaign; companion website; grass roots and letter writing campaign; and intensive proactive media effort.

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