"Many if not most are. They outsource quite a lot of this kind of arms-and-legs work to 'local' agencies."Last year, rather uncharacteristically, I wrote a post on this that seems reasonably prescient. I'll even quote the specific paragraph because there is little chance I could put it better now:
"It is easy for global agency CEOs, safely ensconced in New York, to issue blanket statements that lapses such as these are not tolerated at their companies. It is considerably more difficult to police every act in every country, particularly down at the day-to-day account handling level, where split-second decisions are often made by executives who are inexperienced and under pressure."To that I would add, it is similarly tough to draw a direct line of responsibility when the work is outsourced to another firm. This is not to presume that China is the only country where these issues persist. In fact, it is encouraging to see the country's authorities take such a hardline stance, an approach that other markets could certainly emulate. The hope is that the crackdown forces the kind of behavioural change that still seems required of clients and agencies. The shame, perhaps, is that it still requires such drastic measures to make it happen.