NEW YORK—Articulate Communications, a technology and business services public relations specialist, has expanded to include companies focused on the business-to-industry space and has hired Sharon Tolpin, a 15-year marketing and public relations industry veteran and expert in the technology and digital media spaces, as senior vice president and promoted Kate Corcoran to account supervisor.
Over the past year, the firm's footprint has expanded beyond its traditional business-to-business technology and services strengths into B2I: companies that target specific vertical industries, including biotech, gaming, environmental, education and energy. Clients include StrionAir, a provider of an energy-efficient, germicidal air-purification system; CDC Games, a market leader in online and mobile games in China; RecycleBank, a market-driven rewards program that motivates people to recycle.
Tolpin joins Articulate from Critical Mention, a real-time broadcast monitoring and video syndication platform, where she acted as vice president of marketing and communications. Previously, she was vice president of corporate communications at V-Secure Technologies, an intrusion-prevention software provider.