NEW YORK—Articulate Communications, which works with business-to-business and technology companies, has added five companies to its client roster. ControlGuard, Linkstorm, Mimeo.com, Operative and SignStorey have all named Articulate their agency of record, and the firm is creating and executing initiatives to launch new products, drive product sales and increase corporate visibility.
SignStorey CEO says Virginia Cargill, hiring Articulate is a critical part of the company’s sales and marketing strategy. SignStorey provides in-store media networks for supermarkets and is installed in more than 1,300 stores and six retail chains nationwide.
“Every industry is competitive, and ours is no exception,” said Cargill. “The real value for any company is to be the best in an early market. SignStorey has a tremendous opportunity to be that, and we needed a PR partner who had the passion to help us get there. The Articulate team’s knowledge and understanding of our market impressed us from the beginning, and the way they’ve been able to get results immediately has made it easy for us to demonstrate the value of PR.”