Asbury Automotive Taps Porter Novelli
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Asbury Automotive Taps Porter Novelli

Asbury Automotive Group, one of the largest automotive retail and service companies in the U.S., has named Porter Novelli as its public relations agency of record.

Paul Holmes

ATLANTA—Asbury Automotive Group, one of the largest automotive retail and service companies in the U.S., has named Porter Novelli as its public relations agency of record. Porter Novelli will work with Asbury in all aspects of its communications efforts, ranging from internal and customer communications to media relations and social media strategies.

 

 “Asbury was looking for a robust combination of resources and fresh ideas to deliver strong results at a strategic and tactical level," says Charles Oglesby, Asbury’s president and CEO.

Porter Novelli won the business with a team led by Brad MacAfee, partner and managing director, and began work on the account January 1.

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