Asia-Pacific News in Brief (April 13, 2009)
Charting the future of public relations
Holmes Report
CEO

Asia-Pacific News in Brief (April 13, 2009)

Weber Shandwick has strengthened its healthcare practice in China with the addition of biopharma firm UCB Pharma; plus new business for Hill & Knowlton and Blue Lotus Communications.

Paul Holmes

SHANGHAI—Weber Shandwick has strengthened its healthcare practice in China with the addition of Belgium-based global biopharma firm UCB Pharma to its client list. Weber Shandwick will provide internal communications counsel before rolling out a series of campaigns to build UCB Pharma’s reputation among key stakeholders in China. The win comes at a time of when Weber Shandwick is investing in its healthcare talent pool, hiring account director Catherine Tsai from IPG sister company GolinHarris in Taiwan.

 

SHANGHAI—Hill & Knowlton has been appointed as the official public relations service provider for World Expo 2010 Shanghai China. According to Zhu Yonglei, deputy director general of the Bureau of Shanghai World Expo Coordination, the preparation for Expo 2010 has entered a crucial stage and so has its public relations service.

 

PUNE—Blue Lotus Communications has been awarded the public relations mandate for DHL Express, a leader in the logistics industry with revenue of more than €54 billion in 2008.

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