Asia-Pacific News In Brief (August 8, 2011)
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Holmes Report
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Asia-Pacific News In Brief (August 8, 2011)

New business for Ruder Finn and Edelman; new people in new roles at Edelman; and an acquisition for Rowland.

Holmes Report

BEIJING—Ruder Finn has won an open pitch for the retainer contract from Cotton Council International. Ruder Finn is charged with spearheading CCI’s consumer promotion activities and media communications in major cities in China. The firm will create and develop a new marketing campaign for online and offline media, major ground events and road-shows in several Chinese cities as well as design and production of collaterals.

SYDNEY—Following a three-way competitive pitch, Edelman has been appointed as the public relations agency of record for Kmart Tyre & Auto Service, a division of Kmart Australia. Edelman will implement an integrated communication campaign incorporating consumer marketing, corporate reputation management and digital engagement. The selection is part of a $25 million brand investment by Kmart Tyre & Auto Service, which includes store refurbishments, PR, advertising and online promotions.

BEIJING—Edelman is bolstering its public affairs practice in China with the appointment of Leon Li as director. Li joins Edelman with exceptional experience in the public and private sectors, including the Ministry of Commerce in China, HSBC Holdings in England, the International Monetary Fund in the United States, and the Chinese Embassy in Argentina.

BRISBANE—Rowland has merged specialist multi-media business, Gun Media, into its creative and design studio. Established in 2006 by principals Nick Wolff and Zuraya Hamilton, Gun Media provides support for a spectrum of multi-media technology including television commercials, broadcast programming, corporate videos and audio production. Wolff will become director of multimedia within Rowland’s 16-person design studio, while Hamilton will take on the role of production manager.


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