Asia-Pacific News In Brief (May 25, 2015)
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Holmes Report
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Asia-Pacific News In Brief (May 25, 2015)

New busines at MSLGroup, Hoffman, Creation, Affiniti; new people at Cohn & Wolfe, Ogilvy & Mather, Practo Technologies.

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BEIJING—MSLGroup has added several new accounts in China, including Ping An Financial Technology, which selected the firm to build and enhance brand awareness for the online platform in the internet finance industry; New Balance, to enhance the brand’s popularity in both lifestyle and performance categories; Cola-Cao, to capture consumer preference; Keppel Land China, for an integrated corporate communications program covering traditional and social media channels; Allergan, to provide communications and engagement for Natrelle, a leading brand in breast augmentation and restoration, and for Botox; and Nu Skin, for social listening and digital reputation counseling.

SINGAPORE—Brother International Singapore has re-appointed The Hoffman Agency as its agency-of-record for the fourth year running. This extended partnership will see The Hoffman Agency continue to provide strategic counsel for Brother International Singapore and conduct public relations activities to raise the company’s profile in Singapore. The campaign that will involve corporate reputation, thought leadership and influencer relations.

HONG KONG—Cohn & Wolfe has appointed Diana Pong as managing director of its Hong Kong office, where she will lead day-to-day business, focusing on business growth, client oversight and team development. Prior to joining Cohn & Wolfe, Pong was deputy general manager at Waggener Edstrom Hong Kong. Previously, she held leadership positions at Edelman and PR People Consultancy.

Ogilvy & Mather Japan has appointed Erik Jenkins as social media director. Jenkins most recently served as group manager of water category at The Coca-Cola Japan Company and also has experience with Unilever.

SYDNEY—Interpublic agency Creation has been named public relations agency of record across Asia Pacific for Splunk, a software platform for real-time operational intelligence. The Splunk Asia Pacific account will be led from Creation Australia.

SINGAPORE—Affiniti has been appointed as the branding consultant for Koperasi Angkatan Tentera Malaysia, as it makes its transformation from a Malaysian Armed Forces credit cooperative bank into a cooperative one. Affiniti will spearhead the entire branding and marketing efforts, which will include the co-operative bank's new name, brand story and strategy.

DELHI—Kanika Kalra​ has been named head of public relations at Practo Technologies, which connects consumers with medical professionals. She was previously public relations officer at TaxiForSure and before that held positions as assistant manager, events and media, at Rupa Publications and assistant marketing manager at MaXposure Media Group.

Golin Singapore has promoted Shouvik Prasanna Mukherjee to executive creative director and lead of the firm’s creator community. Shouvik has been with Golin since 2011 and has played a key role in building out the firm’s creative capabilities – especially around design, content creation and branding.


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