Asia-Pacific News In Brief (October 10, 2016)
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Holmes Report
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Asia-Pacific News In Brief (October 10, 2016)

New business success for GolinOpinion, Ace Brand Strategist, DEC; a new firm in Australia.

Holmes Report

Asia-Pacific News In Brief (October 10, 2016)

MUMBAI—Budweiser, the global beer brand from Anheuser-Busch InBev, has appointed GolinOpinion to handle its India PR mandate. The firm will build a strategic communication framework for Budweiser in India and will be responsible for leveraging Budweiser's  brand positioning as a leader in creating authentic experiences for its consumers.

SYDNEY—N2N, Fuel and social and content marketing agency Touch Creative—all part of one of Australia’s leading independent agency groups—have launched Herd, a brand that unites the full strength of the agencies’ team of over 50 consultants. N2N, Fuel and Touch will continue to operate independently and also join forces under the Herd brand for client and market opportunities that require the full diversity of skills and scale. Herd will be headed by Vanessa Liell, who has an expanded group CEO role in addition to her responsibilities as managing partner of N2N Communications.


MUMBAI—Management consultancy Ace Brand Strategist—founded by former WE Communications managing director Madhuri Sen—has been selected by Hungry Wheels, a start-up white label mobile restaurant company. Ace will assist the ciompany beyond the pre-launch booking phase into launch and beyond, including making in-house, freelance and agency appointments.

SYDNEY—DEC PR has added several new clients. Crestron has appointed DEC to undertake an ongoing Australian and New Zealand PR program that will showcase its automation and control solutions. Premium family entertainment solutions provider Innovative Retail has partnered with DEC PR to shine a spotlight on the importance of play areas within retail precincts. And Netbase, a leading real-time enterprise social analytics platform, is working with the agency on a brand building and thought leadership program.

 

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