MELBOURNE—Technology agency Bench PR has added Trend Micro’s consumer business for Australia and New Zealand to its client portfolio. Bench has had a close partnership with Trend Micro for more than two years, working on the company’s commercial business since July 2013 and extending that to incorporate social media for commercial in since May 2014. Trend Micro has now consolidated PR activity across its consumer and commercial business units.
SYDNEY—N2N Communications has created a new partnership structure and promoted Stuart Wragg to associate partner and head of creativity. Wragg has been with N2N for five years and in that time has built a substantial practice, leading clients including Facebook, Airbnb and Uber. He will lead the creativity practice and continue to drive innovation around creative ideas, activations, rich content and integrated campaigns.
NEW DELHI—Lenskart, India’s fastest growing eyewear business, has awarded its PR mandate to Avian Media. Avian Media will be responsible for Lenskart’s brand outreach in India and will help the brand grow its market share. The PR mandate also includes building demand for the category through campaigns/programs which will educate and spread awareness about the need for better eye care in India and positioning the brand as an industry authority.
HONG KONG—Cohn & Wolfe has been appointed by the Hong Kong Internet Registration Corporation to handle the company's public and media relations for the next three years and by Dell to provide media relations support for its annual Dell Enterprise Forum, which was held in Hong Kong on September 9.
SINGAPORE—Ogilvy & Mather has promoted Chris Riley to the position of chairman of O&M Group Singapore. Riley, who was appointed chief operating officer for the group in January this year, will take over from Fiona Gordon, who has led the operation since 2011.