NEW YORK—The American Society for the Prevention of Cruelty to Animals (ASPCA) has appointed Elizabeth Estroff to the new position of senior vice president of communications.
Estroff will oversee all communications and media relations, including the planning, development and implementation of the organization's external and internal communications strategies. She will serve as spokesperson and as a member of the senior executive team, reporting directly to Ed Sayres, president and CEO.
Estroff joins the ASPCA from Martha Stewart Living Omnimedia where she served as senior VP of corporate communications. During her eight-year tenure, she oversaw the home and lifestyle company's internal and external communications strategy and PR programs. Prior to joining MSLO in 2001, Estroff spent five years in marketing and communications positions at Ziff Davis Media, an internet and technology media company, where she was most recently director of corporate communications.
Estroff began her career as a reporter and research analyst.