LOS ANGELES—Atomic Public Relations has been selected as agency of record for Pioneer Electronics (USA) following a competitive review that included some of the top public relations agencies in Los Angeles. Atomic will work alongside the electronics leader’s corporate communications team to develop and execute umbrella strategy, positioning and messaging on a brand level.
In addition, Atomic will also provide media relations, social media and video, event support and product promotion for the company’s mobile, home and DJ business units. Budget is undisclosed.
“We were attracted to Atomic PR’s unique and modern approach to public relations campaign planning and execution,” says Andy Parsons, senior vice president of corporate communications for Pioneer. “The agency’s history of elevating its clients’ brand awareness through an impressive mix of classical PR with progressive social media and video strategy made Atomic the kind of agency we were looking for.”
Atomic’s approach mixes classical PR with social media, video and search engine optimization, enhanced with the sophisticated use of communications analytics for strategy building, creative planning and detailed program measurement, to engage people in real time and in Google time with content and dialog that matters.
Atomic’s Los Angeles office worked with clients including Polaroid, DG Fast Channel, Springbox and Herway, the dating site designed for women.