MADRID—European technology public relations specialist AxiCom, headquartered in London and with offices in Germany, France, Italy, Benelux and the Nordics, has opened a Spanish office in Madrid, recruiting Eduardo Fuentes from Madrid-based technology agency 01 Consulting as manager of the new operation.
Fuentes has more than 15 years experience in the PR agency business and has worked for clients including BT, Sun Microsystems and Computer Sciences.
AxiCom Spain will work initially with five international clients—including Red Hat and Vmware—and one local client.
“The Spanish IT sector grew 10 % in 2005 and its visibility with international consumer and b2b technology businesses is increasing all the time,” says AxiCom CEO Julian Tanner. “Many of our international clients are moving to tap into this growth potential and having a local operation ensures we can continue to provide them with a complete AxiCom network across their key European markets.”
The firm had previously worked in Spain with affiliate Galeria Comunicacion, which will continue to provide advertising, direct marketing and event management services to several of the firm’s clients.