DOWNINGTOWN, PA—Business-to-business communications specialist Schubert Communications has introduced Newsroom HQ, an online news portal that allows its public relations clients to publish audio, video, photo and text content online without modifying their existing website. The web 2.0, social media-friendly newsroom, which Schubert customizes to take on the look and feel of any company’s corporate site, is hosted by Schubert.
“Approximately 75 percent of corporate Web sites don’t have multimedia-capable newsrooms,” says Chris Henneghan, director of Schubert’s PR and social media group. “Newsroom HQ gives marketing managers and business directors the ability to offer multimedia content that media, buyers and prospects can easily download and share via social networks.”
Newsroom HQ features RSS feeds so visitors can subscribe to updates; tag clouds and search functions; social media tags; an interactive calendar of events; multimedia galleries to host downloadable images, podcasts, videos, presentations and technical articles; a place to feature and archive news releases and company announcements; an area to showcase noteworthy press coverage for added credibility; and live blog or Twitter feeds to promote a company’s social media activity.