LONDON—Defense and aerospace company BAE Systems has appointed FD as its retained corporate and financial public relations advisor following a competitive pitch process. FD will replace Bell Pottinger Corporate and Financial, BAE Systems’ retained agency for six years.
Reporting to Charlotte Lambkin, group communications director, the FD team will be led by Jonathon Brill supported by Billy Clegg and Christopher Clark in the financial and corporate teams. FD will work with BAE to build on its current communications program and strengthen its reputation amongst key stakeholders.
According to Lambkin: “We were particularly impressed with FD’s integrated approach to the brief, reaching all our key stakeholders. Combined with the international scope of the agency, FD has the strategic perspective, specialist skills and creativity to support BAE Systems in its global communications.”