NEW YORK—Jeff Ballabon has been named senior vice president of communications for CBS News. In his new position, Ballabon will oversee all media relations and public affairs for CBS News, including strategy and planning, day-to-day publicity, internal and external communications, and coordination with CBS Interactive regarding CBSNews.com. He will report to Sean McManus, president of CBS News and Sports, and Gil Schwartz, executive vice president of corporate communications, CBS Corporation.
Ballabon is best known as the architect of President George W. Bush's outreach to the Orthodox community during his 2004 re-election effort, and has provided a liaison between the Jewish community and conservative Christians.
Previously, Ballabon served as vice president, public policy for Primedia, where he oversaw public affairs and government relations for all Primedia companies, and was a member of that company’s corporate communications and branding team. Prior to his Primedia position, Ballabon was senior vice president, network affairs for Court TV, where he managed the network’s communications, public relations and government relations and worked as an attorney in private practice and on Capitol Hill, where he was legislative counsel to U.S. Senator John C. Danforth (R-Mo.)
Ballabon left Primedia to found Ballabon Group, a public-affairs consultancy, where he worked with Primedia, Channel One News and numerous other media and business clients. He also served as the New York City affiliate of The Livingston Group, a major Washington, D.C. government relations firm.