DALLAS—MWW Group has named Don Bartholomew as general manager in the firm’s recently opened Dallas office. Bartholomew has more than two decades of experience representing leading brands and previously held senior leadership roles with GCI Group, Alexander Ogilvy Public Relations Worldwide, Cunningham Communication, Analog Devices, and McCann-Ericsson.
Bartholomew joins MWW Group from GCI Group where he most recently held the positions of executive vice president, technology practice and executive vice president, director of research and measurement. He was responsible for counseling technology clients, new business activities and the development of GCI’s public relations measurement strategy and tools.
Previously, Bartholomew was managing director at the Dallas location of Alexander Ogilvy Public Relations Worldwide and managing director of the Austin office at Cunningham Communication. Earlier, as director of marketing communications at Analog Devices, he managed a team of 36 with a $7 million budget and was responsible for corporate and divisional programs in the areas of press and analyst relations, advertising, sales, website content and market research.
Bartholomew is a member of the Commission on Public Relations Measurement & Evaluation of the Institute for Public Relations, and is a frequent speaker on PR measurement, accountability and return on investment. In addition to his Dallas role, he will help develop MWW’s thought leadership in measurement.