WASHINGTON, D.C.—Ogilvy Public Relations Worldwide has promoted John Bell to managing director and executive creative director for its 360 Degree Digital Influence unit. The agency’s interactive marketing, design services and communications expertise are now being established as a global 360 Degree Digital Influence offering with experts in offices throughout the world. Bell launched the program a year ago and has worked with clients including Lenovo and Snap-On Diagnostics.
“The growth of personal media over the past year combined with the exploding importance of having an online presence represents a trend in the overall shift in communications and advocacy,” says global CEO Marcia Silverman. “John’s promotion and the global extension of this offering are a direct reflection of Ogilvy PR’s commitment to provide our clients with access to the best the industry has to offer.”
In his new role, Bell will enhance the agency offering by establishing a global 360° Digital Influence presence with experts in offices throughout the world.