LONDON—The Motor Sports Association has appointed Bell Pottinger Public Affairs as its retained public affairs agency to promote the interests of motor sport in the U.K. BPPA will provide government relations support to the MSA, positioning the sport and associated industry as an important part of British culture and the wider economy. BPPA will also be highlighting the industry’s contribution to innovation and skills with key stakeholders.
The account will be led by associate director Joe Phelan, supported by account director Matthew Lister and consultant David Petrie. The team reports to MSA chief executive Colin Hilton, who says: “Motor sport is one of the U .K.’s great success stories, but we have struggled for many years to achieve a good understanding of this within the corridors of power. Bell Pottinger demonstrated an excellent grasp of our key issues and we are confident that they will ensure a better representation for motor sport within Westminster.”