DENVER—BRW LeGrand, a Denver-based public relations firm, has hired Steven Haden as executive vice president to direct the agency’s corporate and consumer division.
Haden has more than 15 years of experience directing brand and corporate communications programs for the American Association of Museums, Ernst & Young, Nike, Spencer Stuart, the government of Taiwan, The Ritz-Carlton Hotel, and Virgin Atlantic Airways, while working for national firms including Ketchum/Chicago, Hill & Knowlton/New York and the Cassidy Companies in Washington, D.C.
Says agency CEO DeeDee LeGrand, “Steve’s hire is an important part of our strategy to be a national firm, and his experience is vital to our clients and Denver companies who have a national footprint. We work with some of the best-known companies and organizations in the nation to ensure that their respective corporate brands earn the trust and advocacy of their stakeholders.”
In addition to working on national brands, Haden will work on media relations strategy, crisis communications and a variety of corporate issues, including community-building, corporate governance, employee relations, CEO positioning and value sustainability. He will also be involved in business development for the agency.