Birds Eye Foods Taps Northlich for Integrated Assignment
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Birds Eye Foods Taps Northlich for Integrated Assignment

Birds Eye Foods, one of the nation’s top producers of quality frozen vegetables and meals, has appointed Northlich as its new agency of record for public relations, advertising and media planning.

Paul Holmes

CINCINNATI—Birds Eye Foods, one of the nation’s top producers of quality frozen vegetables and meals, has appointed Northlich as its new agency of record for public relations, advertising and media planning. Northlich will develop an integrated communications program that focuses on increasing relevancy of the Birds Eye brand, while continuing to drive trial of Steamfresh, a new line of frozen vegetables that can be steamed in the microwave while still in the bag.

The new assignment comes on the heels of the completion of a nine-month brand repositioning project for Birds Eye by Brandstorm, Northlich’s brand consulting and innovation firm. Birds Eye engaged Northlich to help redefine what the brand stands for and how it is relevant to the way people live, cook and eat today.

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