LONDON—Havas-owned advertising agency Euro RSCG London and public relations firm Euro RSCG Biss Lancaster are merging to become a single company with one single P&L. As a result, the PR consultancy will now be known as Euro RSCG London PR.
According to Graham Lancaster, chairman of Euro RSCG Biss Lancaster, the move will put PR at the heart of the creative process at Euro RSCG London, alongside channel strategy and digital, and the merger reflects the fact that fragmented media channels have accelerated client demand for more integrated marketing communications.
The two companies already work across a number of clients including Peugeot, Reckitt Benckiser and AWI (Australian Wool Innovation).
“Silo thinking has no place in today’s business communications,” says Lancaster. “Impact, effectiveness, results and value are the keystones of our new fusion of brand and corporate PR, public affairs, advertising, social media and world class planning and creative thinking.”
Russ Lidstone, CEO of Euro RSCG London, will lead the merged agency with Lancaster continuing as chairman of the Euro RSCG London PR and Holly Ward as managing director of Euro RSCG London PR.
The Manchester and Edinburgh offices of Biss Lancaster will be re-branded Euro RSCG Manchester PR and Edinburgh PR respectively. Both offices are led by managing director Brian Beech.