NEW DELHI—Bite is opening its first office in India, led by former Gutenberg Communications vice president Pranav Kumar. Retainer assignments in India include HP’s corporate innovation and sustainability brief, along with ongoing campaigns for Intercontinental Hotels Group, the Richard Ivey School of Business, Siemens PLM Software, and SWIFT.
Initially based in New Delhi, the company will establish offices in Bangalore and Mumbai in the coming months. Bite recently acquired digital agency Onexeno and is also rolling out its expanded digital services throughout the Asia Pacific region.
At Gutenberg, Pranav Kumar helped grow the agency from fewer than five employees in India to more than 30. Prior to that, he worked for Sapient Corporation, Genesis Burson-Marsteller and the International Management Group.
Bite’s India business will be managed as part of its existing network in Asia Pacific—in Beijing, Hong Kong, Shanghai, Singapore and Sydney—reporting to executive vice president Paul Mottram.