By Arun Sudhaman
NEW DELHI: Bite Communications has lured Gutenberg Communications VP and country head Pranav Kumar to oversee its launch in India later this month.
Kumar departs Gutenberg after almost five years. As MD of Bite India, he will head the rollout of the Next Fifteen agency’s 12th global office in New Delhi.
Kumar will report to Bite Asia-Pacific EVP Paul Mottram. His arrival follows Bite’s entry into Asia-Pacific in 2009, via the acquisition of Upstream Asia.
In addition to New Delhi, said Bite Asia-Pacific president David Ketchum, Bangalore will also be an important location for the agency in India – as it attempts to service key global tech clients such as HP in the country.
Gutenberg has responded to Kumar’s departure by promoting Sonali Madbhavi to VP and country manager. She will report to Gutenberg PR co-founder and co-CEO Harjiv Singh.
During Kumar’s time at Gutenberg India, the agency grew from four staffers to more than 30 today. Prior to joining Gutenberg, Kumar held roles at several top-tier Indian PR firms, including Weber Shandwick and Genesis Burson-Marsteller. He has also worked in corporate marketing, for Sapient Corporate and the International Management Group (IMG).
Bite’s Indian entry comes after Waggener Edstrom’s market launch last year. Both tech agencies have opted to start wholly-owned agencies rather than acquire, following in the footsteps of Fleishman-Hillard’s India launch in 2007.