Global PR Summit 2015
The most important event in the global communications world’s calendar.
The key global benchmark of PR agency rankings, industry size and global comms trends.
The most creatively awarded PR campaigns and agencies in the world.
The Holmes Report profiles marketing and communications innovators from across North America and EMEA.
In-depth annual research into the PR industry's efforts to raise creative standards.
Coverage of the World Economic Forum in Davos.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges around the world.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of healthcare PR and marketing.
Financial communications, sector news and mergers and acquisitions.
Coverage of global corporate reputation and communications news and trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
A high-level forum designed for senior practitioners to address the critical issues facing the profession.
Exploring the innovation and disruption that is redefining influence and engagement.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
Andy Cunningham, who recently returned to the PR world at Bite Communications, has launched a new venture providing marketing support to startups..
Arun Sudhaman 15 Apr 2012 // 11:00PM GMT
SAN FRANCISCO--Andy Cunningham, who recently returned to the PR world to head Bite Communications North America, has launched an additional new venture that aims to provide a broad range of marketing services and support to startup companies.
Cunningham is calling the new business Series C, in reference to the startup funding stage on which she is concentrating her efforts. The firm already counts 10 staffers and a number of clients, along with a minority stake from Bite parent Next Fifteen.
Bite, which already handles a number of startup clients of its own, will provide Series C with communications support. Cunningham, however, has broader plans for her own startup, in recognition of what she calls the “unique problems” that companies face when receiving a series C funding round.
“They already have a product and customers, and some degree of momentum, but their goal is to go public and it’s a big bet,” says Cunningham of startups at that stage. “They are generally run by the engineer/founder, who is good with the product and technology but not at all experienced in marketing. It’s a stage of the company’s development where they don’t have a strong marketing function.”
Cunningham feels that the situation calls for a three-pronged marketing approach, to help these companies “accelerate growth, scale the CEO and increase their valuations.” Accordingly, Series C will offer such services as product marketing, analytics and lead generation expertise, and will also partner with recruiters to help build internal marketing teams.
Cunningham is drawing on a 30-year track record in Silicon Valley, which includes handling Apple’s PR in its early years and, more recently, serving as CMO for Rearden Commerce. She joined Bite at the start of this year.
Series C marketing challenges, adds Cunningham, are not dissimilar to the issues faced by very large companies in a turnaround situation - “many are acquired by private equity and have a new CEO who has attacked all the other problems, but marketing is last.” Hence the presence on Series C’s client list of established telecoms player Avaya, which is joined by such startups as Net Power & Light, SoFi, Tendril and Sonics.
Arun Sudhaman 18 May 2015
Definitive picture of global PR industry emerges today, as the Holmes Report and ICCO launch the 201 ...
Aarti Shah 16 Apr 2015
While women make up about 70% of the PR workforce, they only hold about 30% of the top positions in ...
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup for Newsletter Sitemap
© The Holmes Report 2014