SAN FRANCISCO — Bite has scaled back the leadership team it put in place earlier this year as it grapples with transforming the agency to a broader marketing services model.
The changes come less than two months after the agency announced a new leadership team made up of Victoria Graham as chief of staff, Steven Brewster as SVP of global marketing and Andy Steen as SVP of internal comms to drive Bite’s new positioning within its 15 global offices.
To build a leaner -- and more billable -- team, none of the new appointments remain in place. Graham will move into a new role responsible for overseeing Bite’s digital revenue in North America. Alisa MacDonnell will continue her role overseeing PR revenue in the region. Steen will become an account director, working on SAP and the newly-won Plantronics business. Brewster is no longer with the company.
“I’ve now been the global CEO for 90 days, so this shift is in-line with our new goals and strategies to accelerate our transition to a marketing firm as soon as possible,” said Andy Cunningham, who became global CEO in January after Clive Armitage announced his departure from the firm last November.
Meanwhile, Will Willis, SVP and GM of Bite’s New York office, departed the firm in March to join Ogilvy PR as an EVP. Ryan Wallace, previously an account director leading the SAP business, has been promoted to VP and will take over running the New York office.
The primary challenge to the transition has been integrating Scottish digital shop Bourne, which Bite acquired in late 2012, into its operations. The ultimate goal is for Bourne to serve as a resource for Bite’s global offices to tap into for digital expertise, such as website builds or app development, Cunningham said.
The firm also recently declined to re-pitch the Nokia business and lost Broadcom to sister agency Text 100. The company has done layoffs impacting less than 10% of the workforce, primarily in EMEA.