SAN FRANCISO—Just weeks after naming Michelle Herman as general manager of its North American operations, Bite Communications has appointed Simon Mathews as senior vice president and head of digital strategies, and Caroline Kawashima as vice president focused on corporate communications. Both will be based in Bite’s San Francisco office, with Mathews reporting to Herman, and Kawashima reporting into Tony Hynes, general manager, West Coast.
Mathews is tasked with extending and enhancing Bite’s communications services around the expansion of its digital offering. He will provide senior client counsel on digital strategy while driving the development of its staff and managing the digital components of integrated communications programs. Before joining Bite, he was vice president of strategy at Isobar in San Francisco, where he advised large multi-national clients on digital strategy. Earlier, he worked in Ogilvy Public Relations Worlwide’s technology and internet practice, first in Hong Kong and Asia, and then as practice leader based in San Francisco.
Prior to joining Bite, Kawashima managed global corporate communications for Autodesk. She has developed corporate positioning and strategic communications strategies in North America and Asia-Pacific for some of the world’s leading brands including ARM, Celestica, Clairol, Charles Schwab, HP, Mazda Motor Corp., Microsoft and Polycom.