SAN DIEGO—Socialwise, a wholly owned subsidiary of ideaEDGE, a leading developer of integrated e-commerce products and services and social network applications, has hired Bite Communications as its public relations agency of record to help launch its newest e-commerce online payment system for teens and parents, BillMyParents.
Bite will lead a brand awareness campaign across traditional and social media outlets to formally introduce BillMyParents to consumer, investor and business communities, with a goal of driving traffic and building a robust user base. In addition, Bite will manage thought leadership and education campaigns targeted at parents and teens.
“Bite’s experience working with industry leaders in the online payments business, such as PayPal, was an important differentiator for us when selecting an agency to help us launch BillMyParents on to the national scene,” says Jim Collas, president and CEO of SocialWise. “Social media will also be a key element of our public relations strategy and Bite’s understanding, knowledge of and commitment to the medium was yet another reason that we chose them as our agency partner.”