SINGAPORE—Burson-Marsteller has made two senior appointments to its Asia Pacific regional leadership team, promoting Phillip Raskin to market leader in Seoul and naming Benoit Nadeau market leader for Singapore. The appointments come as Bill Rylance, president and CEO for Burson-Marsteller in the Asia Pacific region, confirmed that he plans to leave the firm later in the year.
Rylance first joined Burson-Marsteller in London in 1982 and was assigned to Korea in 1986 to lead the firm’s worldwide public relations program for the 1988 Seoul Olympics. In 1989, he formed Merit Communications, which grew to become the largest PR firm in Korea before its sale to Burson-Marsteller in 1999, at which time Rylance returned to the company as president and CEO for Asia Pacific and the Middle East.
Rylance says he decided to make a change after eight years at the helm of B-M in the region. “Actually, this is a very sad day for me in many ways, but I have decided it is time to search for a new challenge. I don’t actually know where that will lead me but I assume I will remain in Asia given my 25 years of experience out here.”
He says he has given six months notice and intends to serve out that time while a replacement is found. “I have full confidence in the folks out here and know that our regional leadership team will continue to represent the firm with great integrity and professionalism.”
Raskin currently works in Burson-Marsteller’s Korea operation where he directs corporate, public affairs, technology and defense clients. He began his Burson-Marsteller career in the Warsaw office in 1997 and moved to Seoul in early 1999, before transferring again to Washington, D.C., and later joining Vanguard Communications and serving as senior director of public education at the National Mental Health Association, before rejoining Burson-Marsteller in Seoul last year.
Nadeau joins the Singapore operation from Canada where he was, most recently, a senior vice president with Fleishman-Hillard, as well as general manager for its Montreal office. Earlier, he was senior vice president at Montreal’s Torchia Communications.