CHICAGO—Chicago-based Fannie May Confections has selected the Chicago offices of Burson-Marsteller and Ambrosi advertising as its agency partners for an integrated media campaign re-launching the chocolate brand at retail locations.
The advertising and public relations efforts will support the October openings of more than 40 Fannie May retail locations, mostly in the Chicago metropolitan area.
Burson-Marsteller began working with the new Fannie May ownership earlier this year on media relations supporting its acquisition of the brand. The firm continues to provide media relations and other public relations services that support the return of Fannie May stores to the Chicago market.
Ambrosi’s consumer advertising creative is expected to run in print, outdoor, broadcast and online. The assignment includes brand positioning and identity work, media planning and buying, plus new in-store merchandising.
“We’re proud and excited to be back, carrying on the Fannie May tradition for future generations of candy lovers,” says Alan Petrik, executive vice president and general manager of Fannie May Confections. She said both agencies “understand how special Fannie May chocolates are to so many Chicagoans. They will undoubtedly help us make the most of our highly anticipated return.”