CHICAGO—Edelman has named Susan Borra as executive vice president and managing director of nutrition, food and wellness. She has been with the International Food Information Council for 15 years, serving as president of the IFIC Foundation for the last two.
In a newly created position, Borra will use her knowledge of food and nutrition science issues and trends to help Edelman clients meet the complex and ever changing challenges they face as policy and marketing issues intersect, building on the agency’s food and nutrition practice and Washington, D.C.,-based public affairs expertise, drawing on other agency resources, such as bio-science communications, health public affairs, consumer health and health media.
Borra will provide clients with strategic counsel on critical and emerging nutrition, food and wellness issues as well as support external and internal thought leadership.
Borra has held many leadership and advisory roles for professional organizations and societies. She served as president of the American Dietetic Association and chairman of the ADA Foundation. She also served as a member of the subcommittee on Interpretation and Uses of Dietary Reference Intakes of the National Academy of Sciences. Before joining IFIC, Borra was director of consumer affairs at the Food Marketing Institute, where she developed and managed nutrition, food-safety and consumer-affair programs for the retail food industry.