MUNICH--German conglomerate Bosch Group has selected MSlGroup to handle a newly-consolidated global assignment overseeing its security unit.
The decision sees MSLGermany become lead agency for Bosch Security Systems, the business division that houses products and services related to security and communication.
In addition to corporate and product comms, MSLGermany will also oversee international PR via the MSLGroup network. The agency secured the business following a five-way pitch.
The move marks a consolidation of Bosch Security System’s PR relationships, which have previously been handled on a local market basis. To begin with, Dutch firm MSL Breda will play a role on product comms, while MSLGermany’s Berlin office will lead public affairs.
“The decision by Bosch Security Systems to engage MSL is further proof of our international capabilities," said MSLGermany CEO Wigan Salazar. “This job gives us the opportunity to use our profound industry expertise as well as our experience in constructing and managing an international agency structure tailored to the customer’s needs.”
Bosch Security Systems’ most recent fiscal year report revealed 12,000 employees, generating sales of 1.36 billion euros.