NEW YORK—Eleven boutique public relations firms from around the world have joined forces to create a collaborative network, Public Relations Boutiques International, that will jointly pursue international new business opportunities and partner to provide an extended range of services to each member firm's clients.
PRBI's founding members have offices in the US, UK, Canada, China, Japan and Korea. They include Bridge Global Strategies, New York City; Campaignteam, Sussex, U.K.; C.J.'s World Public Relations & Communications, Seoul; High View Communications, Toronto; Japan Public Relations Institute, Tokyo; Lang/Pan/Chan Public Relations, Los Angeles, Shanghai and Beijing; Marx Communications, Trumbull, Conn.; Media & Communications Strategies, Washington, D.C.; Metrospective Communications, Philadelphia; Scott Phillips + Associates, Chicago; Shira Miller Communications, Atlanta; and Weisberg Communications Company, Salt Lake City.
“We are all senior counselors and offer clients the benefit of years of experience and expertise in our fields. Most of us have worked for large and mid-size agencies and know the shortcomings for clients in those settings,” says Lucy Siegel, president and CEO of Bridge Global Strategies, who was elected president of the group for its first year. “Clients of large agencies are too often assigned to junior and inadequately supervised personnel. We started our companies to provide clients with hands-on work by seasoned professionals. We are oriented to producing meaningful client results. Our lower billing rates reflect our overhead; not those of big, top-heavy agencies with distant shareholders.”