LONDON—Brands2Life has won a new brief from Arup, an independent firm of designers, planners, engineers and consultants, to raise its visibility in the UK following a competitive pitch last year. The win continues Brands2Life’s growth in the sustainability and environmental sector, alongside clients such as Sharp Solar.
Founded in 1946, Arup is the firm behind some of the world’s most iconic landmarks including the Sydney Opera House and the Bird’s Nest and Water Cube stadiums for the Beijing Olympics.
Brands2Life will be supporting the internal UK, Middle East and Africa press team in promoting Arup’s integral role in major projects across its property, transport, social infrastructure and energy, resources and industry businesses. It will be highlighting the breadth of the professional services Arup offers and helping articulate the unique values and principles of the firm.
Developing campaigns on themes such as the sustainable development of cities and encouraging young people to pursue careers in science and engineering will also be a priority.