Global PR Summit 2015
The most important event in the global communications world’s calendar. 26-28 Oct in Miami.
The key global benchmark of PR agency rankings, industry size and global comms trends.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America and EMEA.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
Coverage of the Cannes Lions from the Holmes Report in association with H+K Strategies.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges around the world.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of healthcare PR and marketing.
Financial communications, sector news and mergers and acquisitions.
Coverage of global corporate reputation and communications news and trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
A high-level forum designed for senior practitioners to address the critical issues facing the profession.
Exploring the innovation and disruption that is redefining influence and engagement.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
The use of social media by companies in Brazil is increasing rapidly, according to a new study jointly conducted by JeffreyGroup.
Holmes Report 21 Jul 2013 // 7:06PM GMT
The use of social media by companies in Brazil is increasing rapidly, according to a new study jointly conducted by JeffreyGroup and São Paulo’s Instituto Ideafix, which also found a surprising willingness on the part of consumers to champion brands via digital channels.
The 2013 Business Use of Social Media in Brazil Survey found that 86 percent of those polled believe social networks can help companies find innovative solutions to critical problems and that many consumers are willing to be “brand champions” by praising companies on social media channels.
“Brands may mistakenly assume that consumers have grown jaded and tired of hearing from them online but we can now see that they do so at their own peril,” says Brian Burlingame, chief operating officer of JeffreyGroup. “Our research shows that Brazilian consumers and heavy social media users want to interact with brands, provided that the engagement is authentic, entertaining and informative.”
Brazil, now the world’s sixth largest economy, has a dynamic and powerful social media landscape and currently represents the second-largest market for both Facebook and Twitter.
The survey was conducted by speaking with young gamers and web and social media "heavy users” and revealed that:
• 74 percent of these Brazilian users follow brands on Facebook
• 59 percent have praised a company on either Twitter or Facebook, which is slightly larger than the number who have expressed dissatisfaction with brands
• The importance of Instagram has grown over 300 percent since last year’s survey
Arun Sudhaman 02 Oct 2015
Asia's two most powerful leaders tried hard to win the soft power battle during their recent US tour ...
Aarti Shah 01 Sep 2015
In the U.S., new parents are often left stitching together a confusing patchwork of leave. The PR in ...
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2014