Brodeur Moves Into San Francisco
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Holmes Report
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Brodeur Moves Into San Francisco

Two months after acquiring FitzGerald Communications, with its substantial Bay Area office, Brodeur Worldwide has opened its own office in San Francisco.

Paul Holmes

BOSTON, May 7—Two months after acquiring FitzGerald Communications, with its substantial Bay Area office, Brodeur Worldwide has opened its own office in San Francisco. The new office will be co-located with FitzGerald and will be led by Zanku Armenian, who recently served as general manager of the firm’s Washington, D.C. office.
 
Armenian will bring 15 years of marketing communications, public affairs, and technology experience to current West Coast clients Exodus, BEA Systems, Novell, GCT, LSI Logic among others. He will work closely with existing Brodeur offices and staff in Southern California and Phoenix and has relocated a core team of professionals to San Francisco from the company’s headquarters in Boston.
 
Says Brodeur chief executive Andrea Carney, “These moves build on our desire to enhance our visibility and strengthen our presence in key geographical markets. We’re also able to leverage opportunities with FitzGerald Communications, the newest member of the Brodeur network, and tap two proven, trusted professionals within our organization.
 
“As the dot-bomb dust settles, Brodeur is bringing its strong integrated communications resources and expertise to help our clients build a competitive advantage and drive business results in the new economic landscape.”
 
Jerry Johnson will assume Armenian’s role as head of Brodeur’s Washington, D.C., office and will expand the firm’s work in delivering issues management, government and public affairs expertise.
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